Putting people first

CB Estrada is a family-owned pawnshop renowned in North Luzon and has been around for over 30 years.

Since pawnshops in the Philippines have a negative reputation and uninviting appearance, CB Estrada worked with us to provide their patrons with a new store experience. With the insight that pawning is regarded as a way of life for the less fortunate Filipinos who need it to provide their daily needs and guided by their Christian values, CB Estrada aimed to give their customers assurance and compassion. This resulted in a pawnshop that gives importance to their customers and not just the value of their gold. The brand’s new look elevated CB Estrada into an accommodating lending facility that makes those experiencing financial hardships valued and cared for.

Over time, they developed a new goal to help others make a living from franchising their shops. CB Estrada continues to grow with several branches and franchises nationwide.