Delivering more than packages

Owning the part

Though AP Cargo is already an industry giant, they didn’t look and feel the part. Our challenge was to develop a strong brand identity that would match their years of expertise in the business and would set them apart from competitors.

The essence of AP Cargo

Instead of looking outside, we looked inside the organization and rediscovered the true meaning of AP Cargo: About People, About Partnerships and About Packages. This became the inspiration for the brand with AP Cargo incorporating this to its tagline “Delivering Possibilities” and its logo featuring three hands forming a package. This concept and the brand’s bright warm colors showed the positivity and professionalism of AP Cargo’s promise communicated across all the different platforms.

Results worth delivering

This new identity positioned AP Cargo as a trustworthy brand that people took notice of and remembered. Their employees also wore the brand proudly.

From 40 branches in 2015, AP Cargo has now grown to 80 branches nationwide and continues to expand each year.