The ideal copywriter can craft compelling brand messaging across platforms.

The Opportunity

  • Work with a collaborative team of designers, strategists, and writers
  • Work from anywhere (local), and in a hybrid setup
  • Work on a wide range of branding projects that add real value to people’s lives
  • Build brands that have the potential for high visibility and reach
  • Help business grow with a strong brand
  • Gain mastery of your skills as you work on digital design projects

What are the top three goals of this person at the end of one year?

  1. Achieve a 25% increase in social media engagement and 20% rise in website traffic as a result of a marketing campaign for Bluethumb.
  2. Publish 5 new case studies to support a 15% increase in client inquiries and new business leads.
  3. Develop and train team members in using an updated brand standards that includes a comprehensive copywriting guide.

What are the top qualities of an ideal person for this role?

1. Versatile Wordsmith

  • You can write brilliant copy that fits a brand’s unique voice and compelling brand stories that resonate with the intended audience
  • You can put together the right words for a wide range of applications—from brand names to presentation decks, brochures, packaging, websites, social media content, brand manuals, trade show materials, and audio-visual presentations

2. Progressive Creative

  • Can work professionally and remain respectful of people with contrasting opinions, beliefs, and tastes
  • Open to objective feedback about the work

3. Keenly Perceptive

  • Years of experience has helped you easily recognize opportunities for improvement in the work of other writers who may be struggling to figure out what they lack or what they are doing wrong.
  • Your ability to write and speak is as strong as your listening skills. This helps you get valuable insights that can be used in writing effective brand messaging.

4. Effective Communicator

  • You can generate big ideas for communications campaigns and can present it to anyone with clarity and confidence.

5. Collaborative

  • You like working with a multidisciplinary team even if working alone can give you focus.

6. Optimistic

  • Your positive personality, influence and energy helps your team get through a tough day.

7. Efficient

  • You can deliver in a timely manner knowing that the team is depending on you.

What are your top 5 responsibilities?

  1. Support the team by developing brand ideas, creative copy, and campaign ideas to answer project briefs.
  2. Work with strategists and designers to create a cohesive brand experience applied across a wide range of mediums.
  3. Support Junior Copywriters in producing quality output with your valuable insights and feedback on the work.
  4. Ensure that the copy content across Bluethumb’s communication channels follow a consistent tone, quality, and personality.
  5. Promote excellence and good work ethic by delivering quality output that is on brand and within the project schedule.

What are the top skills required to succeed in their role?

  1. Proficient in using—
    1. Google Workspace, Docs, Sheets, and Slides
    2. Canva Presentations
    3. Microsoft Word, Powerpoint, and Excel
    4. Keynote (optional)
    5. Mac OS (optional)
  2. Brand Development & Communications—
    1. Naming
    2. Writing for Design
    3. Creative Strategy
    4. Campaign Ideation
    5. Digital Advertising
    6. Scriptwriting
  3. High Value Skills & Knowledge (optional)—
    1. Brand Strategy Development
    2. Design Thinking
    3. Writing for SEO
  4. Excellent written and verbal communication skills

Aside from an interview, are there any specific tests or requirements for this role?

  1. 4 to 6 years of relevant professional experience in any of the following fields—advertising, marketing, branding, FMCG, retail, tech, editorial, or public relations.
  2. Exam. We evaluate how you think and provide solutions in a given timeframe to answer a creative brief
  3. Essentials for remote work—
    • Stable electricity and internet connection 
    • A space where you can focus and be productive
    • Headset with mic and webcam for virtual meetings

What you'll get

₱30,000-35,000 a month

  1. Opportunity to work in a hybrid office setup—remote work and occasional in-person meetings or team get-togethers
  2. Standard Government Issued Benefits: SSS, PhilHealth, Pag-ibig 
  3. Vacation and Sick Leave credits after one year of service 
  4. Service award for long-term employees in the form of cash incentives
  5. Opportunity for professional growth—learn and upskill through trainings, immersion activities, and/or mentorships
  6. Health insurance after 6 months of service

Apply Now
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