We believe in Purposeful Creativity
We aim for unity and harmony in everything we do.
We believe in the power of clear communication and in building relationships with the right people.
Our design solutions uncover the uniqueness of brands — turning their vision into a tangible reality.
We design experiences that tell a story, leave a mark, and own a space in people’s minds.
We help your business grow and scale for the long run.
We Create Authentic Brand Experiences & Impactful Design
Brand Clarity
We identify opportunities for your brand to set you in the right course.
Brand Alignment
We design systems that will guide your people to move at the same speed.
Brand Engagement
We help you attract and resonate with the right people through engaging experiences.
Brand Consistency
We equip teams with the tools to sustain your brand.
We’ve worked with another agency before, but we weren’t satisfied with the results. Bluethumb really got us. They helped us elevate our brand.
Bea Magallanes
President, Tapa King
Huge impact on almost all of our clients. We had a self-realization on the rebranding.
Vincent Villacorte
AP Cargo
Bluethumb listened closely to our needs, developed a solution specific to enhancing our organization’s objectives, and then implemented the plan in a very professional way. It required that we re-engineer our logo to appeal to a younger generation by signifying a new beginning; and that we invest in aligning a consistent message in our website, collaterals, flyers, and recruitment video. It was a significant investment but it was all worth it.
Reggie Yu
Anvil Business Club
Learn how our brand solutions can help future-proof your business with a strong brand.
Our People
Cherry Kho
Founder & Brand Experience Director
Cherry believes that bringing out the unique strengths and values of the entrepreneur is crucial in setting the foundation for a strong brand to scale sustainably with impact. She developed the integrated end-to-end process for branding while taking her Master in Entrepreneurship in 2014 at the Ateneo Graduate School of Business. For over 20 years, she has designed tools and provided guidance to leaders of both local and international brands, to grow in ways that truly add value to their world.
Writing and designing the Vision to Action Toolkit with my team during the pandemic deepened our understanding of what a powerful vision is. It made us realize that life is too short to dream small.
Our Team
Marina Maranan
Allen Apo
Dominique Yu
Gimarie Orgen
Ben Cabanilla
Our Collaborators
Miko Lapira
Sujata Mukhi
Richard Cruz
Marimel Villapando
Raymond Yap
Chris Lim
Eric Dimar
Miguel Lindo
Willy Arcilla
Our Clients
We partner with progressive leaders and entrepreneurs that are committed to helping people live better lives.
Anvil Business Club
AP Cargo
BDO
Besterm
Biofresh
Bread & Butter
Burlington
CB Estrada Pawnshop
Ceb GetGo
Charity First
Chris Sports
Falken
Fruitas
Hineleban
International School Manila
JG Summit Petrochemicals
Jipan
Maxicare
Maxima
Microtel
Ministop
Minute Burger
Pacific Bay
Philippine Franchise Association
Philippine Stock Exchange
Philippine Marketing Association
Pili
Quicklean
Rebisco
Robinsons Bank
Robinsons Selections
Robinsons Supermarket
SM
Southstar Drug
Summit Hotels
Tapa King
The Manila Cathedral
ThermaPrime
Tittos
Tobi
True Home