Luring a wider market

Pacific Bay is a brand owned by a leading importer and distributor of high-quality frozen seafood products in the hotel and food service industry.

In 2010, they decided to go retail to engage with individual buyers who deserved only the freshest seafood products on their plates. To entice their target market, we positioned Pacific Bay as a premium label and created a logo and packaging design that communicated the freshness of their products. The resulting output succeeded in capturing the attention of grocery shoppers. The world-class feel of the final design encouraged consumers to try out and eventually patronize Pacific Bay’s frozen goods.

Up to this day, Pacific Bay continues to uphold its mission of being the foremost provider of high-standard frozen seafood, which can be purchased in major supermarkets nationwide.