Curated groceries

Robinsons Selections is a homegrown upscale supermarket owned by one of the largest business conglomerates in the Philippines.

The store was created due to the increase of discerning and health-seeking customers during that time. With enough evaluation of the business and need, we positioned them as a store that carefully curated its products for the customers. Thus, the name “Selections” was created reflecting the idea of hand-picked or select healthy food found locally and internationally. The key element of the logo, the apple, is a stylised version of the symbol reminiscent of their sister company. Showing warmth and a premium look, the overall image gave off a rustic yet unpretentious flair.

Robinsons Selections has grown to 3 branches since 2014 with the largest one in Cebu, an award winner for Best Grocery in 2016.

Client

Robinsons Selections

Industry

Retail

Solutions

  • Brand Strategy
  • Visual & Verbal Identity
    • Naming
    • Brand Personality
    • Tone of Voice
    • Logo
    • Icons
    • Photography
  • Design
    • Print
    • Brand Guidelines
Share

Client

Robinsons Selections

Industry

Retail

Solutions

  • Brand Strategy
  • Visual & Verbal Identity
    • Naming
    • Brand Personality
    • Tone of Voice
    • Logo
    • Icons
    • Photography
Share

|

  • Design
    • Print
    • Brand Guidelines