Delivering more than packages

AP Cargo, established in 1972, is one of the industry leaders in domestic shipping, airfreight solutions and logistics support in the Philippines.

Though already an industry giant, AP Cargo needed a fresh new voice and image to stand out from their emerging and more aggressive competitors. Through research and analysis of the brand, what came out as AP Cargo’s unique quality was their ability to tailor-fit services according to their customers’ needs, making them the most flexible among their peers. The logo, hands forming a package, was designed to represent the care their service gave. And to communicate to their employees and customers that AP Cargo is all about people, partnerships, and packages, an encapsulating idea was created— the tagline Delivering Possibilities.

Since the rebrand, AP Cargo has become more visible and continues to carry its unique identity.

Client

AP Cargo

Industry

Logistics

Solutions

  • Audit & Research
  • Brand Strategy
  • Visual & Verbal Identity
    • Brand Personality
    • Tagline
    • Key Message
    • Logo
    • Icons
    • Photography
  • Design
    • Print
    • Packaging
    • Multimedia
    • Retail & Environment
    • Brand Guidelines
  • Printing
  • Brand Communications
Share

Client

AP Cargo

Industry

Logistics

Solutions

  • Audit & Research
  • Brand Strategy
  • Visual & Verbal Identity
    • Brand Personality
    • Tagline
    • Key Message
    • Logo
    • Icons
    • Photography
Share

|

  • Design
    • Print
    • Packaging
    • Multimedia
    • Retail & Environment
    • Brand Guidelines
  • Printing
  • Brand Communications